Chicago the Musical – Ticketing & Awareness H5
- 洪琳 郑
- May 9, 2025
- 1 min read
Date：2024.05
Role：H5 concept planning, content structure design, and visual execution — independently produced from start to finish
Brief
To support the touring performance of Chicago the Musical in China, I independently designed a jazz-themed collage-style H5 microsite aimed at audience education and ticket conversion. The page features story intro, cast highlights, performance schedule, and ticket links—blending vintage aesthetics with theatrical flair to echo the tone and spirit of the show.
Creative Concept
Visuals borrow from jazz club posters and newspaper-style collage to reflect the show’s 1920s setting and theatrical tempo
Page layout follows a “scroll-to-convert” flow, encouraging emotional buildup and seamless ticket action
Sections are sequenced to match audience curiosity curve: intro → highlights → characters → CTA → social share
Entire content tone stays bold, rhythmic, and visually distinct to drive audience retention and shares
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