Flag Football China Promotion Campaign + H5

Date：2024.06.13

Role: Full campaign strategist — responsible for market research, promotional framework, and H5 interaction design; independently planned and executed

Brief:

Leveraging flag football’s official inclusion in the 2028 LA Olympics, this campaign introduces the sport to Chinese audiences through a youth-focused, game-like experience. The project includes a full promotion strategy and a role-matching interactive H5 that connects individual traits to flag football positions—encouraging curiosity, participation, and peer sharing.

Creative Concept

• Consumer insight: Young users seek identity expression, self-exploration, and character-based engagement

• Creative hook: “Your personality” ↔ “Flag football position” ↔ “Your on-field superpower”

• H5 flow involves personality quiz, match reveal, custom role card, and share prompt

• Promotion cycle follows: warm-up → launch → buzz → retention

• Visual style mixes sporty tone with mobile-game-like aesthetics to reflect the sport’s energy and youth appeal

腰旗橄榄球推广计划.pdf

Download PDF • 1.42MB

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