Nice Toothpaste Packaging Design — A Sky of Golden Calm

Date：2024.03

Role： Concept Development, Packaging Layout & Illustration Design (independently executed from visual research to delivery)

Brief

This project is a conceptual packaging design for the Nais Vitamin Gum-Care toothpaste series. Titled A Sky of Golden Calm, the design draws inspiration from the core botanical ingredients—honeysuckle, scutellaria, and forsythia—and transforms them into a warm-toned, poetic visual language. Featuring a soft caramel-gold palette and traditional-style floral illustrations, the packaging speaks to a younger audience seeking both natural efficacy and contemporary elegance, reflecting the brand’s values of health, healing, and aesthetic comfort.

Creative Concept

• The title A Sky of Golden Calm conveys the idea of holistic care and inner balance, echoing traditional Chinese wellness philosophy

• The main color palette (#D4B38F and #C79664) brings warmth and serenity to the packaging—standing apart from typical minty or clinical color codes

• Honeysuckle, one of the key herbal ingredients, is reinterpreted as a soft hand-drawn visual motif, serving as both aesthetic anchor and functional recall cue

• Typography overlays subtle color blending to add depth while maintaining clarity, fusing visual hierarchy with packaging function

• The result is a calm, elegant presentation that positions Nais as a modern brand rooted in natural science, offering emotional relief and gentle oral care

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纳爱斯牙膏包装设计