PAIRDEER Battery Poster Series — Dream × Explore × Create

Date：2023.11.29

Role：Theme Concept Planning / Illustration & Visual Execution / Series Layout Design (Full Project Independently)

Brief（项目简介）

This project presents a triptych poster series for Double Deer Battery, celebrating both the brand's 70th anniversary and its modern reinvention. Themed Dream, Explore, Create, each poster captures a unique visual metaphor—projected dreams, tech-powered exploration, and creative energy—framed in a nostalgic yet dynamic art direction. The series aims to resonate with young consumers by portraying batteries not just as tools, but as enablers of everyday imagination and discovery.

创作说明 | Creative Concept

• Poster 1 – Dream with Double Deer

  • A young boy stands in a projector’s warm beam, holding a toy plane; on the wall, the shadow of an astronaut appears. The contrast of dark space and amber glow evokes the spark of early dreams, echoing 80s retro aesthetics.

• Poster 2 – Explore with Double Deer

  • Color blocks form a grid of battery-powered gadgets—headphones, flashlights, and more—conveying the vibrant yet uncertain process of discovery. Soft vibrant tones reinforce the idea of energized curiosity.

• Poster 3 – Create with Double Deer

  • A robot powered by Double Deer batteries holds a balloon as its symbol of flight and innovation. Rendered in a grainy, vintage-American style, the poster emphasizes creativity and possibility.

• Across the series, a unified retro graphic tone meets futuristic composition. The posters link personal growth, tech exploration, and creative empowerment—all made possible through the quiet energy of Double Deer batteries.

未来之“鹿” v1

未来之“鹿” v2

探索之“鹿”

梦想之“鹿”